Case study
How GEO put a local pest control company into Google AI Overviews and grew its organic traffic.
Synopsis
This was a locally owned pest control company in Jacksonville, FL that wanted to improve its visibility in AI-generated search results and attract more high-intent local leads.
Goal
Increase GEO-driven visibility and awareness by improving presence in Google AI Overviews and other generative search results.
Action plan
In 2025, we implemented a GEO-focused optimization strategy to improve how AI systems interpret and reference the company's services. This included creating localized, seasonal pest control content aligned with natural-language search behavior, structuring pages with concise answers to common "how-to" and "cost" questions, strengthening E-E-A-T through team profiles and real project examples, and implementing article and service schema to support enhanced AI indexing and recognition.
Outcome
Results as of December 2025:
+4
new queries appearing in Google AI Overviews
20.51%
increase in organic traffic driven
These results demonstrate increased alignment between the website's content and AI-driven local search intent.
While AI Overviews do not always result in a direct click, increased visibility at the answer level improves brand recognition and trust during high-intent decision moments.
- Greater exposure in AI summaries for local pest control searches
- Increased likelihood of being referenced when users ask solution-based queries
- Stronger top-of-funnel awareness among homeowners and property managers
Ready to show up in AI answers?
Email Elizabeth and we'll start with where your business stands today.